Today, Brazil is one of the few chess and card blue oceans in the world, the fifth largest population in the world, with a per capita GDP of nearly 9000 US dollars, coupled with the gradual increase of mobile payment, which is definitely a chess and card market worthy of deep cultivation for chess and card entrepreneurs.
For some reasons, Brazilian chess and card players have gradually shifted from offline to online, coupled with a large number of advertising and marketing activities of chess and card operators, which makes Brazilian online chess and card games more and more popular. What is the chess and card playing method of Brazil? What is the official attitude of Brazil towards chess and card games? What are the characteristics of Brazilian chess and card games?
- 1. Official green light for Skill Games
Brazil is a country where gambling is prohibited. The only legal activities are lottery and horse racing under the state monopoly. But by 2012, card games were recognized as a skill game in Brazil, and skill games were allowed in Brazil, which is quite similar to India.
It is worth mentioning that although gambling is illegal in Brazil, Brazil has no law to stop offshore entertainment venues. Therefore, most Brazilian players will choose to participate in offshore entertainment venues to enjoy relevant games, which does not have any legal problems.
- 2. Get game experience from competition
Brazilian players prefer to gain game experience from competition. Brazilian players are not only keen on strategy games, racing games and shooting games, but also interested in competitive card games.
The popular chess and card games in Brazil can be divided into two categories: international chess and card playing methods and foreign chess and card playing methods. International chess and card playing methods include Texas poker and blackjack; There are "buraco" and "Truco" at home and abroad. It can be seen from the game list that Brazilian gamers like both international chess and card playing methods and foreign chess and card playing methods.
Slots type games can not be ignored when going to sea in Brazil. Brazilian players are very interested in this kind of games and have a huge audience in China. The following figure shows the list of Google play casual games in Brazil. From the side, we can see how popular slots type games are in Brazil.
- 3. These places cannot be ignored
① The first mock exam of chess game in Brazil is the form of exercise, that is, man-machine warfare.
② As for the way of realization, advertising realization seems to be the preferred way for operators, which can be seen by many advertisers in the game.
③ English is the preferred language for overseas travel, but it does not work in Brazil. Since Brazil's English improvement rate is much lower than the world's uniformity, there is no need to build other languages into the game. The official language in Brazil is Portuguese.
④ Brazilian players are more keen on social networking. Participating in a perfect social system in the game can better capture the hearts of Brazilian players. According to the survey, more than 50% of the post-95s in Brazil said that contacting friends through games is more conducive to maintaining friend relations, and the socialization of games will become a general trend, which can not be ignored in Brazil.
- summary
As of now, Brazil's mobile Internet is in a period of rapid development. Mobile devices have been used for a long time and the gaming market is large. These are all important factors in considering the market. At the same time, compared with the mature market, Brazilian game users have low acquisition cost. Although players have weaker payment ability in the game, they still have good performances due to their huge player base. But at the same time, it is necessary to realize that cultural differences and astronomical locations are obstacles that cannot be avoided, and Brazil must be prepared to go to sea.
- New multi language and multi currency interface
The multilingual interface we have launched for overseas players can fully meet the market needs of overseas customers. It supports [Chinese] [traditional] [Thai] [Vietnamese] [English] and the corresponding language family [currency]
Southeast Asia multilingual and multi currency international station
